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Articles on Investor Types

Below are links to extended articles Benjamin has written so far on each investor type on his Substack page

Image by Markus Spiske

Type One (Perfectionist)

Why do we invest in individual stocks? It is not just about "Beating the Street" because individual motivations can vary significantly.

By Benjamin Tan

Type Two
(Giver)

Do some people feel compelled to rescue their favorite businesses via investing? 

By Benjamin Tan

Image by Yogi Purnama
Image by Giorgio Trovato

Type Three
(Performer)

Driven to perform and win, Type Three investors only want to know success.

By Benjamin Tan

Type Four
(Individualist)

Are emotions - embodied by Type Fours - necessarily bad when it comes to personal investing?

By Benjamin Tan

Image by Austin Mabe
Image by Mick Haupt

Type Five
(Investigator)

Though intellect is important on the investing journey, it can also backfire.

By Benjamin Tan

Type Six
(Skeptic)

Healthy skepticism versus pessimism - it is a fine line.

By Benjamin Tan

Image by Josh Frenette
Image by Antoine Martin

Type Seven
(Enthusiast)

Investing in a world to come.

By Benjamin Tan

Type Eight
(Challenger)

Alpha returns for the alphas. 

By Benjamin Tan

Image by Dan Burton
Image by Alonso Reyes

Type Nine
(Peacemaker)

Intuitive investors at ease.

By Benjamin Tan

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